What to Buy in Germany | The Best German Souvenirs (2023)

There is a lot to think about when planning a trip to Germany. And thinking of what to buy in Germany should be something to think about as well. But do not worry, once you get to the bottom of this list, you will have plenty of ideas of the best things to buy in Germany during your vacation, whether you are in Munich, Berlin or taking a day trip to the Lorsch Abbey.

I always love visiting local market and browsing in a grocery store when I travel. It gives a big insight into the culture of the people who call Germany home, from the fruits and vegetables they eat, to the trinkets they sell, there is much to be learned when shopping in a foreign country.

Keep reading to find out what you should buy in Germany.

What to Buy in Germany

What to Buy in Germany | The Best German Souvenirs (1)

Beer steins

A beer stein is a great souvenir to keep on a mantlepiece as a reminder of Bavarian culture, even though it may take up a bit of space in a suitcase. The beer stein has been used in Germany since the 14th century and is symbolic of fellowship among the people.

There are many different types of beer steins available, made from various materials like pewter, stone, glass, or porcelain. Many steins also have intricate designs and are rare enough to be considered collector’s items. It is one of the most common things to buy in Germany and you can buy one practically everywhere from street vendors, to beer halls and gift shops.


The Ampelmännchen (translated to “little traffic light man”) were the traffic light symbols designed by psychologist Karl Peglau in 1961. They were used in East Germany during the period of Germany’s division and became an iconic symbol around the country. After the fall of the Berlin Wall, laws were passed that replaced the Ampelmännchen on traffic lights with the more generic icons.

However, designer Markus Heckhausen took the iconic figure and made it available to the people of Germany in the form of souvenirs. You can now purchase these gorgeous Germany souvenirs in the form of fridge magnets and ice cube trays, branded on shot glasses, and even made into pasta.

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Egg Liqueur

In the western world, eggnog is a favored drink to be shared around Christmas and Easter time. The Germans have a similar drink called Eierliköer, which is much tastier than its American counterpart.

This classic holiday beverage is creamy and is prepared by mixing together ingredients like egg yolks, vanilla bean spice, sugar, and any dark spirit like rum, brandy, or whiskey. Although it is a favorite during Easter and Christmas-time, you can find Eierliköer bottled in supermarkets at any time of the year.

Sauerkraut Juice

As far as German souvenirs go, Sauerkraut Juice may well be the foulest tasting one on this list. However, contrary to the belief that drinking some of it might cause you to throw up, many Germans solemnly swear that Sauerkraut Juice is a digestive aid and that it actually eases upset stomachs.

This is because Sauerkraut juice is made using well-fermented cabbages in a way that is beneficial to the digestive tract. It is also very high in Vitamin C and contains very little by way of calories. It is a very popular staple in Germany and you can find it at pretty much every pharmacy or large grocery store in the country.

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Wooden Children’s Toys

In this modern age of action figures and remote-controlled cars and drones, you might think any gift you get for a child has to be snazzy and ultra-modern. However, wooden toys hold a certain timeless charm that most kids appreciate. Wooden toys made in Germany are famous for being of the highest possible quality.

The country’s craftsmen are dedicated to their art and use the wood-crafting and toy-making methods that have been passed down from one generation to the next. You can buy a wooden toy in any of the toy stores across Germany.


If a list of the best chocolate-producing nations had to be made, Germany would be at the top along with Switzerland and Belgium. Germans absolutely love chocolate and other than Switzerland, consume more chocolate than any other country in the world. While there are chocolate shops all over the country, the best and most iconic chocolatiers and chocolate museums are in Cologne.

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You can buy chocolates in almost every store in Germany, from luxury bars made by brands like Fassbender & Rausch Chocolatiers to more conventional – but still high-quality – bars from brands like Milka or Kinder.

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German Gummy Bears

If you are among the rare people who have a sweet tooth but are not fond of chocolate, German “dancing” gummy bears may be more appropriate for you if you are wondering what to buy in Germany. These gummy bears were the flagship treat of the candy company,[easyazon_link identifier=”B00K61RTT8″ locale=”US” tag=”cadiouwa-20″]Haribo,[/easyazon_link]which was started in the 1920s by the German entrepreneur, Hans Riegel. Since the 1920s, Haribo has grown to be one of Germany’s largest candy brands and ship treats all over the world. You can visit any of Haribo’s factory outlets in Cologne, Wilkau-Hasslau, Montabaur, Solingen, and Neuss. Or just pick some up in any retail store.

A Piece of the Berlin Wall

When the 96.3 mile stretch of real estate known as the Berlin Wall came down in November 1991, it effectively lost its value and became only good for souvenir purposes. Bad luck for the separatists, but good luck to you if you want a souvenir from Germany. You can simply go off to the wall and break off a piece for yourself. Some hotels provide tools for their guests to do this on guided tours. You can also buy a piece of the wall along with a certificate of authenticity from the Berlin Wall Memorial.


Furniture creation in Germany is an ancient craft. Just like toys, furniture made in Germany is typically excellent in quality and lasts for eons. If you are in Germany and your apartment back home could use an ornate couch or a beautiful dining set, Germany might be the best place to buy it. You may have to consider the costs and challenges to deal with when it comes to shipping. But if you purchase your furniture from an antique dealer, they should be able to help with the process.

Christmas Ornaments

Many families enjoy the Christmas tradition of placing beautiful ornaments on a Christmas tree. However, there are very few ornaments that are as exquisite as ornaments produced in Germany. The Christmas traditions of Germany are truly ancient and influenced traditions all over the world. In Germany, tourists can head over to Kathe Wohlfahrt’s Christmas Village, where they can purchase every possible type of Christmas decoration available; from gorgeous glass baubles to delicate wooden ornaments. These ornaments would make great gifts for friends and family, but you can also buy as many as you want to make your Christmas tree shine with the beauty of a German Christmas.

What to Buy in Germany Conclusion

Hopefully, this list will help you choose which German souvenirs you wish to bring back from your holiday. If I missed on of your favorite things to buy in Germany, I would love if you let me know in the comments and I can add to the list.


One other thing to be mindful about traveling in Germany is to ensure you have travel insurance.


Whether it is an emergency room visit for something as simple as strep throat, or an emergency appendix surgery, or an unfortunate moped incident things do go wrong when people travel every day.

I highly suggest travel insurance and a good policy. I personally never travel without it, and I even checked into my policy about care for my children if I am ever in an accident or hospitalized. There are just too many things to think about.

You can find out more information and buy your travel insurance here.

Popular Tours in Germany

While you are planning your trip, check out some popular tours in Germany.

If you are interested, you can also check out What to Buy in Paris or What to buy in London or What to Buy in Turkey for your other European travels

What to Buy in Germany | The Best German Souvenirs (2)

What to Buy in Germany | The Best German Souvenirs (3)

What to Buy in Germany | The Best German Souvenirs (4)

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Lindsay Nieminen

Lindsay Nieminen hails from Vancouver, Canada and shares her love of travel on this website. She is passionate about showing others that they should not put off traveling the world just because they have young children or are single parents. She aims to encourage them to seek out adventure, whether it is at home or abroad by providing information on how just about everywhere can be a destination to explore as a family.


What to buy in Germany for lady? ›

If your lady is into fashion, you can't go wrong with buying her a chic new outfit or some stylish accessories. Perfume, chocolate, and wine are also popular German gift choices. No matter what you choose, she'll be sure to love anything from Germany!

What are the most bought items in Germany? ›

Clothing ranked first among products bought online in Germany in 2021, generating 19.27 billion euros in revenue. Consumer electronics and telecommunication products were the next most popular choice for online shoppers.

What is best in Germany to buy? ›

The Best Souvenirs to Buy in Germany
  • Christmas ornaments. Germany basically invented the traditional British Christmas (thanks, Queen Victoria!) ...
  • A bit of the Berlin Wall. ...
  • Ampelmännchen. ...
  • Beer steins. ...
  • Sauerkraut juice. ...
  • Feuerzangebowle set. ...
  • Dirndl and/or lederhosen. ...
  • Furniture.

What are lucky objects in Germany? ›

When you see a chimney sweep in Germany on the street or coming to your house make sure you touch him, because that assures you, that luck will be with you. Some other symbols of good luck in Germany are horseshoes, ladybugs, the red fly mushrooms, and of course the green four-leaf clover.

Which brands are cheaper in Germany? ›

15 Affordable And Ethical Clothing Brands From Germany
  • Hessnatur. Category: Basics, denim, underwear, loungewear, activewear, outerwear, sleepwear, shoes, bags, accessories. ...
  • Living Crafts. ...
  • Bleed Clothing. ...
  • Green Shirts. ...
  • Embassy of Bricks and Logs. ...
  • Sense Organics. ...
  • Grüne Erde.

What jewelry is Germany known for? ›

Whether or not you wear a Dirndl, it's always fun to wear Dirndl Jewelry. Necklaces, chokers, bracelets or earrings can help you express your personal style… and show off your love for Germany! There are simple styles, and more elaborate statement pieces that will set you apart from everyone else.

What is the most famous thing in Germany? ›

Oktoberfest. The most famous event in Germany is the yearly Oktoberfest festival which attracts nearly 7 million people every year and sees almost 8 million liters of beer being consumed during the festival.

What clothing is unique to Germany? ›

Dirndls and lederhosen may quickly come to mind as traditional German clothing. These outfits originated in Bavaria but have been widely adopted elsewhere. A dirndl is a dress consisting of a blouse, bodice, skirt, and apron. Dirndls were originally worn by servants or peasants.

Is it cheap to buy gold in Germany? ›

Germany actually has one of the lowest rates in the EU at 19%, slightly higher than Russia's 18%. The United Kingdom, home to a number of easy-to-use online gold dealers and numerous offshore gold vaults, has a 20% VAT on silver.

How cheap is shopping in Germany? ›

are extremely cheap. Groceries, even organic products, are very cheap. Even the discount chains of supermarkets, like Aldi or Lidl, carry their own ranges of organic food. Coffee: normal german coffee from Jakobs, Tchibo or Dallmayr can be found cheap especially on discount.

What does Germany value the most? ›

Values. Germans place a high priority on structure, privacy and punctuality.

What does Germany sell the most? ›

Germany's biggest export products by value in 2021 were cars, medication mixes in dosage, automotive parts or accessories, blood fractions including antisera, then aircraft plus spacecraft. In aggregate, those major exports accounted for 20.6% of overall exports sales from Germany.

What is the most popular shop in Germany? ›

Turnover generated during 2020 in Million €
2Schwarz (Lidl & Kaufland)45,300
4Aldi (Nord & Süd)28,600
6 more rows

What is the coolest German thing made in the USA? ›

ElringKlinger has won "The Coolest German Thing Made in the USA" award which was established by the German-American Chambers of Commerce (GACCs). The company's cockpit cross car beam was able to succeed against renowned competition.

What is the gift giving etiquette in Germany? ›

Gift Giving

Germans usually open gifts upon receiving them. If gifting flowers, the bouquet should count to an odd number. They should be unwrapped before giving them to the recipient. Red roses have romantic connotations, while carnations, lilies and chrysanthemums are given at funerals.

What brand is popular in Germany? ›

The BrandZ Top 10 Most Valuable German Brands 2020
Rank 2020BrandCategory
2Deutsche TelekomTelecom Providers
6 more rows

What is best to buy from Frankfurt Germany? ›

15 Distinctively German Things to Buy in Frankfurt
  1. Frankfurt Homburg-Style Hat. ...
  2. Apple Wine 'Bembel' ...
  3. Frankfurt Wine. ...
  4. Designer Soap. ...
  5. Car Models. ...
  6. Eintracht team Scarf. ...
  7. Leather Handbag. ...
  8. Euro Mug.

What is the luckiest number in Germany? ›

The number 4 is lucky in Germany because it is a number that is associated with balance and evenness. Germans tend to keep this number close to them, such as wearing it on sports jerseys or choosing it for their lottery numbers. Furthermore, Juergen said this is part of the reason four-leaf clovers bring lucky.

What are the lucky Charms in Germany? ›

The known symbols of good luck in Germany are a Schwein or Glücksschwein (pig), a Fliegenpilz (toadstool), a Marienkäfer (ladybug), a Schornsteinfeger (chimney sweep), a Glückscent,-pfennig (lucky penny), a vierblättriges Kleeblatt or Glücksklee (four-leaf clover or Iron Cross), and a Hufeisen (horseshoe).

What are German special symbols? ›

German has four special letters; three are vowels accented with an umlaut sign (⟨ä, ö, ü⟩) and one is derived from a ligature of ⟨ſ⟩ (long s) and ⟨z⟩ (⟨ß⟩; called Eszett "ess-zed/zee" or scharfes S "sharp s"), all of which are officially considered distinct letters of the alphabet, and have their own names separate ...

What is something cool about Germany? ›

There are around 1,500 breweries in Germany, with over 7,000 sorts of beers available. Germany is the seventh-largest country in Europe. It covers an area of 137,847 square miles (357,022 km²), of which 34,836 square miles (90,224 km²) are covered by land, and 7,798 square miles contains water.

What are 3 famous German brands? ›

Well-known international brands include Mercedes-Benz, BMW, SAP, Volkswagen, Audi, Siemens, Allianz, Adidas, Porsche, Deutsche Bahn, Deutsche Bank and Bosch. Germany is recognised for its large portion of specialised small and medium enterprises, known as the Mittelstand model.

Is jewelry cheaper in Germany than us? ›

Labor and jewelry quality

Generally, jewelry made in the United States or industrialized European nations such as Italy and Germany will be more expensive because wages in these countries are higher.

What is cheaper in Germany than America? ›

In general fuel, cars, clothing, electronics and other "stuff" are more expensive in Germany. Health care, education, and public transportation (widespread and functioning) are cheaper in Germany.

What is the famous stone in Germany? ›

The Externsteine ([ˈɛkstɐnʃtaɪnə]) is a distinctive sandstone rock formation located in the Teutoburg Forest, near the town of Horn-Bad Meinberg in the Lippe district of the German state of North Rhine-Westphalia.

What brands do Germany wear? ›

Famous fashion brands include MCM, Hugo Boss, Adidas, PUMA, Escada, JOOP!, Bruno Banani, Jil Sander, Triumph, Schiesser, Closed, Reusch, Valisere, Jack Wolfskin, Ulla Popken, Buffalo, Rohde, Marc O'Polo, Tom Tailor, s.

What is special about German silver? ›

Some characteristics that distinguish German silver from its elemental silver counterpart include its hardness, lightweight nature, and resistance to electricity and corrosion.

What is the number one attraction in Germany? ›

The TOP 100 sights and attractions in Germany
  • 1 Miniatur Wunderland Hamburg. ...
  • 2 Europa-Park, Rust. ...
  • 3 Rothenburg ob der Tauber. ...
  • 4 Neuschwanstein Castle, Hohenschwangau. ...
  • 5 Phantasialand, Brühl. ...
  • 6 Berlin. ...
  • 7 Black Forest National Park. ...
  • 8 Medieval Crime Museum, Rothenburg ob der Tauber.

What is Germany's favorite tradition? ›

Oktoberfest – also known as Wiesn – is the most famous German tradition, but there are several lesser-known traditional occasions that are just as interesting as well as more original.

What can I not bring back from Germany? ›

  • Medicinal products and narcotics. You must observe certain requirements if you are bringing medicinal products as normal travel requisites. ...
  • Cash. ...
  • Fireworks. ...
  • Instruments of torture. ...
  • Dangerous dogs. ...
  • Publications or media likely to harm minors and unconstitutional publications. ...
  • Cultural assets. ...
  • Food and feedstuffs.

What products is Germany most known for? ›

Famous German products
  • Contact lenses.
  • Christmas trees.
  • Jeans.
  • Bicycles.
  • Record players and records.
  • Mayonnaise.
  • Accordion.
  • Coffee filters.
Aug 20, 2021

What cool things does Germany have? ›

Interesting facts about Germany
  • 65% of the highways in Germany have no speed limit and are called the Autobahn.
  • Germany sells around 6 million cars a year, making it one of the largest car producers in the world.
  • The first book ever printed was in German, and the first magazine was launched in Germany in 1663.
Aug 20, 2021

What brands are cheap in Germany? ›

15 Affordable And Ethical Clothing Brands From Germany
  • Hessnatur. Category: Basics, denim, underwear, loungewear, activewear, outerwear, sleepwear, shoes, bags, accessories. ...
  • Living Crafts. ...
  • Bleed Clothing. ...
  • Green Shirts. ...
  • Embassy of Bricks and Logs. ...
  • Sense Organics. ...
  • Grüne Erde.

What is Germany signature dish? ›


Sauerbraten is regarded as one Germany's national dishes and there are several regional variations in Franconia, Thuringia, Rhineland, Saarland, Silesia and Swabia. This pot roast takes quite a while to prepare, but the results, often served as Sunday family dinner, are truly worth the work.

What is a typical breakfast in Germany? ›

A German breakfast consists of hearty Brot (breads) and Brötchen (rolls), decorated with butter, sweet jams and local honey, thinly sliced meats, cheese and even some Leberwurst.

What are the 5 most popular foods in Germany? ›

Top 5 foods in Germany
  • Schnitzel. You can find these everywhere in Germany from classy restaurants to street food vendors. ...
  • Spätzle. For a country that is big on their meat, one of the most famous German dishes is Spätzle; which is completely vegetarian. ...
  • Bratwurst. ...
  • Stollen. ...
  • Kartoffelpuffer.
Oct 17, 2016


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